Act with integrity, competence, diligence, and respect and in an ethical manner with the public, clients, prospective clients, employers, employees, colleagues in the financial advice profession, and other participants.
Place the integrity of the financial advice profession and the interests of clients above our own personal interests.
Use reasonable care and exercise independent professional judgment when conducting analysis, making recommendations, taking actions, and engaging in other professional activities.
Practice and encourage others to practice in a professional and ethical manner that will reflect credit on themselves and the profession.
Promote the integrity and viability of the financial advice profession for the ultimate benefit of society.
Maintain and improve our professional competence and strive to maintain and improve the competence of other financial advice professionals.
